Structure

a tool that allows collecting, viewing and analyzing statistics related to user activity and IP address. This information may be used by Google in building a user profile. Information from Google Analytics may be used in setting up advertising campaigns using Google Ads. This data is aggregated and analyzed, after first anonymizing the IP address, and transferred to the Google Analytics service. Google's servers are located in the United States and around the world. Google also transfers this data to other entities, insofar as required by law or insofar as such entity is acting on behalf of and on behalf of Google.