UPWr mural wins main prize in Genius Universitatis

The Genius Universitatis competition is organized by the Perspektywy Foundation and aims to show the best advertising activities of Polish universities (including faculties and institutes). Universities can submit entries in several categories: press advertising, recruitment supporting events, promotional gadgets, campaigns on social media, online videos, content marketing, recruitment website and Best Genius (special award).

This year marked the 10th edition of the competition. The jury, which consists of a team of external experts, incl. authorities from the Academy of Fine Arts in Warsaw, the Advertising Masters School, the SMB Marketing Association, the Polish Scientific Society of Marketing or the IAB Polska Association of Internet Industry Employers, assessed the novelty of the idea, aesthetics and artistic values, as well as its alignment with the values ​​of the university and the friendliness of the message.

The award in the Best Genius category was awarded to UPWr for our unique, jubilee mural, which has decorated the wall next to the Educational and Scientific Center at Grunwaldzki Square since October. – The idea that this wall should become one of the characteristic places of our city has been on our minds for a long time – says the rector of UPWr, Prof. Jarosław Bosy. – We wanted to create not only a green area that several thousands of people pass every day during the academic year. We also wanted this place to connect us – students, graduates and lecturers, both with the idea expressed on the slogan "We have a green idea" which is a play on a known Polish saying, as well as with a sense of community that will be seen over and over again in commemorative photos that will be taken there by many – adds the rector.

The mural was designed and painted by an artist from Wrocław, Wojciech Kołacz (Otecki).